Hybrid events have become increasingly popular in recent years, as they offer the best of both worlds: the energy and engagement of in-person events, combined with the accessibility and flexibility of virtual events. In this article, we will examine case studies of successful hybrid events, highlighting the strategies and best practices that made them effective.

Dreamforce

Salesforce's annual conference, Dreamforce, is one of the most prominent examples of a successful hybrid event. In 2020, the event was held virtually, with over 100,000 attendees from around the world. The organizers created an engaging and immersive virtual experience by using a variety of interactive elements, including live Q&A sessions, networking opportunities, and a virtual expo.

Key Takeaways:

• A mix of live and on-demand content is essential for keeping virtual attendees engaged.
• Interactivity is critical for virtual events, with tools like Q&A sessions and virtual networking opportunities allowing attendees to connect with each other and with presenters.

CES 2021

The Consumer Electronics Show (CES) is an annual trade show that typically attracts tens of thousands of attendees to Las Vegas. In 2021, the event was held virtually, with over 100,000 registered attendees. The organizers created a comprehensive virtual platform that included a virtual exhibition hall, keynote presentations, and networking opportunities.

Key Takeaways:

• A well-designed virtual platform is essential for providing an engaging experience for virtual attendees.
• Virtual exhibitions can be just as effective as in-person exhibitions when designed well.

ASAE Annual Meeting & Exposition 2020

The American Society of Association Executives (ASAE) Annual Meeting & Exposition is an annual event for association professionals. In 2020, the event was held virtually, with over 2,000 attendees. The organizers created an engaging virtual experience by using a mix of live and pre-recorded sessions, as well as virtual networking opportunities and interactive elements like live polls.

Key Takeaways:

• A combination of live and pre-recorded content can provide flexibility for attendees and presenters.
• Interactive elements like live polls and Q&A sessions can help to keep attendees engaged.

Conclusion

These case studies highlight the strategies and best practices that have made hybrid events successful, including a mix of live and on-demand content, interactive elements, and a well-designed virtual platform. By incorporating these strategies into their own hybrid events, organizers can create engaging and inclusive experiences for both in-person and virtual attendees.